'Āina - The House of Identity Built Branding

Designing brands for tomorrowʻs movments

The Best Way to Predict the Future is to Design it.
Welcome to Aina

Since 2010

Manifesto

TotalBranding

Build real brands. Come out stronger. And be ready for the next big thing.

TotalBranding is the fundamental paper about Identity Built Branding™. In our current time (COVID, the industrial revolution 4.0), change is the only constant. But how to prepare your business for it? How to see an opportunity instead of growing obstacles? In TotalBranding our founder talks about how Identity Built Branding will help people and businesses to thrive.

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Work

Brand Strategy, Market Groth Strategy, Licensing

C2A Creative
Communication
Award Winner

ʻĀina won the 2020 C2A Creative Communication Award for our work on 4W2F - Hitting The Open Road. A previous client's licensed partnership with Volkswagen needed a brand strategy and apparel design to start selling in North America.

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Work

Brand Strategy, Brand Consulting, Brand Design, Brand Marketing

An Evolution
of an Elk

ʻĀina rebrands the iconic, German outdoor apparel company. The concept creation and implementation were driven by the goal to reflect Elkline’s core values and the craftsmanship of their high-quality outdoor apparel.

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Work

Brand Design, Web Development, E-Commerce, Packaging, Shipment Center, Brand Marketing

Grown and
Pressed in Maui

PueoKea has always been connected to the land. The Maui based, family-run farm is named for the olive leaves that cloak the property and mimic the feathers of visiting owls overhead. ʻĀina created a holistic brand identity that stayed close to these roots and communicated what PueoKea valued most.

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Work

Brand Strategy, Brand Marketing, Brand Design.

On Maui
Since 1975

ʻĀina rebrands the iconic, real estate company "Equity One Maui". We kept what the brand was known for "ulu" but updated the over all brand look & feel for a new decade of premium real estate service.

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Our Core

The House of Identity Build Branding™

Brand Strategy. Brand Consulting. Brand Design.

ʻĀina orchestrates relationships between the ideals of a brand's identity and a customer's perception. We are the house of Identity Built Branding; a branding methodology that transforms how an organization connects with clients, employees and other stakeholders. From status quo analyses, identity and vision building — wrapped into robust strategies connecting the dots for a clear pathway forward.

Insights

Branding & Strategy

Insights to Branding & Strategy

Over the years, ʻĀina has published guests articles, blogs and brand stories to empower brands.

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