PROJECT
Aloha In Action
CATEGORY
Non-Profit
CLIENT
Aloha In Action
LOCATION
Maui, Hawaii, USA
DEVELOPMENT
6 Months
STATUS
Ongoing
DELIVERABLES
Rebrand
Website
Apparel
Merchandise
Project Details
Aloha in Action isn’t new; they’ve been spreading Aloha for years. In all the help they give to their community, it was time someone gave them some help back. ‘Āina wanted to honor AiA by sticking close to their roots, but help bring them up to speed in a rapidly-changing digital world.
The joy and spirit they put into the world is mimicked by the brand’s colors; vibrant and wide-ranging. ‘Āina helped to create an online presence for AiA that was honest and easily accessible for anyone who visits. Through postcards and apparel, we hope to help spread the Aloha.
’Āina continues to support Aloha in Action and their movement.