For two decades, the elk defined Elkine. With a sweeping logo redesign and brand evolution, it was time for Elkine’s values to shine through instead. 

Honesty. Craftsmanship. Built for the ones who say no to the status quo and always made with rebels in mind. Clean lines and strong colors embodied a new, mature brand identity implemented at all touchpoints from shops to emails. No antler was left unturned.  

The new Elkline is more than a logo on a product. It’s living, breathing creative energy. It’s a rallying cry for the ones who still seek to explore the unexplored and all those who share Elkine’s passion for discovery.