PueoKea has always been connected to the land. The Maui based, family-run farm is named for the olive leaves that cloak the property and mimic the feathers of visiting owls overhead. ʻĀina created a holistic brand identity that stayed close to these roots and communicated what PueoKea valued most: people, product, and place.

In collaborating closely with the family, ʻĀina focused on their key elements—olives and owls—to craft a simple visual identity that honored their craftsmanship and purity. Both are part of Maui’s upcountry landscape.

A deep love of Maui’s nature and people suffuses every element, from logo to website to bottle. No add-ons, no grand sales slogans. Just a grounded brand that speaks to all who have an enduring love for the land and the people who inhabit it.