PROJECT
Rua 37

CATEGORY
Brand Identity

CLIENT
37 What LLC

LOCATION
Maui, Hawaii, USA

DEVELOPMENT
2 Months

STATUS
Ongoing

DELIVERABLES
Strategy
Brand Identity
Art Direction
Website
Signage

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Project Details


Rua 37 was born of an exciting and unexplored possibility. It created a coworking space that combined the aesthetics and hospitality of a boutique hotel with the high-end utilities of an established office space in upcountry Maui.

From the very beginning, ‘Āina crafted a brand vision that would bring the holistic promise of Rua 37 to life. Every design decision was made intentionally, from essential oil diffusers to the lighting. Each detail was crafted to reflect the people-centric philosophy of the founders and honor the space’s rich historical past.

Today, Rua 37 provides a space where locals and travelers alike can share their talents and connect with the community. It has established itself as Maui’s coworking space of choice, winning the Coworker Members’ Choice Award 2018 & 2019.

CLIENT
37 What LLC

PHOTOGRAPHY
Mike Meyer
 
People Place
 
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