PROJECT
Rua 37
CATEGORY
Brand Identity
CLIENT
37 What LLC
LOCATION
Maui, Hawaii, USA
DEVELOPMENT
2 Months
STATUS
Ongoing
DELIVERABLES
Strategy
Brand Identity
Art Direction
Website
Signage

Project Details
Rua 37 was born of an exciting and unexplored possibility. It created a coworking space that combined the aesthetics and hospitality of a boutique hotel with the high-end utilities of an established office space in upcountry Maui.
From the very beginning, ‘Āina crafted a brand vision that would bring the holistic promise of Rua 37 to life. Every design decision was made intentionally, from essential oil diffusers to the lighting. Each detail was crafted to reflect the people-centric philosophy of the founders and honor the space’s rich historical past.
Today, Rua 37 provides a space where locals and travelers alike can share their talents and connect with the community. It has established itself as Maui’s coworking space of choice, winning the Coworker Members’ Choice Award 2018 & 2019.









